Marketing and brand consultancy, DNA Brand Architects, walked away with the biggest award at the 2019 PRISM Awards making history as the first 100% black owned agency to take home the coveted Campaign of the Year trophy since the PRISM Awards inception twenty-two years ago.
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Under the management of one of Africa’s most influential young leaders, Sylvester Chauke, DNA Brand Architects was presented with the below six awards at the prestigious ceremony including the principal award for the night for its AB InBev Lion Lager digital series campaign, iLobola Nge Bhubesi.
- Social media as a primary method to lead campaign – Silver – for beer giant AB InBev brand Lion Lager
- Launch of new product – Gold – Lion Lager; AB InBev
- Best use of an event – Bronze – Newtown Junction
- Best up and coming PR Professional – Samantha Mabaso
- SA Campaign of the year – Silver finalist – Lion Lager; AB InBev
- Overall winner – Lion Lager; AB InBev
“I’m extremely proud of my team and what we’ve achieved. DNA Brand Architects’ Campaign of the Year win is a win for all black agencies. In an industry which is largely untransformed, we are moving the narrative of black excellence forward by showcasing the skill that lies within black agencies in South Africa,” shares Sylvester Chauke, founder and chief of DNA Brand Architects.
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The PRISM Awards are Africa’s most sought-after awards in the public relations industry. DNA Brand Architects’ historic win at the reputable awards ceremony is testament to the marketing and brand consultancy’s consistency over the past seven years. DNA Brand Architects is not new to a stellar performance at the PRISMs having scored Medium Sized Agency of the Year, Campaign of the Year Silver for Steers, Best up and coming PR Professional – Monare Matema, as well as Gold for Best Launch of a new product in 2018.
The iLobola Nge Bhubesi Campaign of the Year, is a prime example of what happens when an agency understands their client and a true partnership is formed.
“The campaign showcased the agency’s strategic thinking and that’s precisely why the message landed well with the target audiences. They showed the importance of the partnership between agency and client and truly proved that they were in tune with the times. The campaign showed that brands are not only concerned about the commercial benefits of their work but also ensuring a cultural shift, engagement with the audience, and got the country talking. The judges said it ticked all the boxes,” shared PRISM.
Well-known as one of the most innovative agencies in South Africa, DNA Brand Architects continue to demonstrate that the proof is in the pudding. Their latest six PRISM Awards are added to an already impressive catalogue of local and international awards won for outstanding work and campaigns.
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