The winner of the Trenery 2020 Print Competition was announced this month, with Pretoria designer Glorinah Khutso Mabaso taking the top prize.
Mabaso’s striking fabric design will feature internationally in Trenery’s February 2021 collection, and she will also travel to France to attend a two-week design course at the Paris College of Art. The competition is in line with Trenery’s commitment to supporting aspiring talent in the South African art and design community.
Trenery’s Australian team was so impressed with the breadth of design talent that they selected two runner-up designs – by Primrose Charmz, 29, and Agrippa Hlophe, 31 – to also appear in Trenery’s February range.
“The entries surpassed our wildest imaginations. There was an interesting variety of submissions to choose from, but the eventual winners were chosen for their standout designs that also fulfilled the brief. Glorinah’s winning print is bold and eye-catching yet stays true to Trenery’s ethos of timeless, modern simplicity,” says Senior Textile Designer Bree Dhaliwal.
The competition was open exclusively to emerging local designers, who were tasked with creating a unique print with a distinct, modern South African interpretation of a sophisticated summer traveller. More than 400 entries were judged by an expert panel that included Visi Editor Steve Smith, CEO of the Norval Foundation Elana Brundyn, and the Australia-based Trenery design team.
“It was important to us that the winning designers had a meaningful experience,” explains Elouise Brink, Trenery’s Senior Marketing Manager in South Africa. “As part of their prize, they worked closely with the Australian team to learn the step-by-step process involved in transitioning their designs into screen or digitally printed fabric, and finally into pieces for the Autumn/Winter 2021 collection.”
Mabaso’s winning print, Rain Maker’, was inspired by the first Rain Queen, Maselekwane Modjadji, of the Balobedu people from Limpopo. “I have always loved history and ancient civilisations. As the only female ruler in the region from 1800-1854, Maselekwane Modjadji was a respected leader in an era when women were not given leadership positions in society,” says Mabaso. “Trenery gave me an incredible platform to represent and visually re-awaken the heritage of these people.”
Mabaso’s design utilizes a combination of repetitive lines and circles to reflect raindrops running down a glass window. “The ‘Rain Maker’ print got a unanimous vote from all judges, and we are absolutely thrilled to showcase Glorinah’s talent to the world,” says Brink.
Trenery has made it a priority to support young, creative South African talent with its previous Trenery Guild collaborations. “We are well known for our rich artisan prints and our partnerships with skilled hand block craftspeople in India,” explains Brink. ”In Africa, fabric prints are also a type of artistry used to tell a story – bright colours and patterns represent beliefs, traditions, and desires. It was an obvious progression for us to look to our local design community for inspiration, and to use the competition as an opportunity to showcase South African talent on a global platform.”
Shop the Trenery Print Competition design capsule in store and online from 1 February 2021.
About The Trenery Guild
Launched in February 2018, The Trenery Guild was a collaborative project that partnered Trenery with some of South Africa’s leading artists and artisans. Each creative was asked to interpret and celebrate the brand’s anchors of premium fabrication, unique prints, craftsmanship and considered quality through commissioned artworks and in-store activations.
By creating The Trenery Guild, Trenery brings to life the brand’s core values and creates resonance with a customer who truly appreciates quality and craftsmanship.
About Trenery
Designed for everyday luxury, Trenery is of-the-moment yet enduring, connecting a clean and concise sense of style with a relaxed Australian spirit.
Created in 2009 by the team behind Country Road, Trenery believes beauty lies in simplicity – the flattering cut and subtle details, the colour palette and fabrication. Each season the womenswear, menswear and accessories designers seek inspiration from their daily lives, travels, and brand archives to create sophisticated, modern collections.
- Menswear Designer: AMPH BUACHIE
- Womenswear Designer: MARIA KOZUB
Image Courtesy: Supplied
