IMPACT Wrestling, a subsidiary of Anthem Sports & Entertainment, has announced a new multi-year television deal which will make e.tv the home of IMPACT Wrestling across more than 50 countries in sub-Saharan Africa.
The exclusive broadcast deal will showcase IMPACT Wrestling’s flagship weekly shows IMPACT! and Xplosion, plus four annual pay-per-views, its new IMPACT Plus Presents monthly event series and library content.
Commencing in January 2020, IMPACT! will air weekly on e.tv and rebroadcast specific programme content on e.tv’s free-to-air satellite platform Openview.
“Africa has always been a strong market for IMPACT Wrestling, where our passionate fans continue to engage with our content on multiple platforms,” said Ed Nordholm, Chief Corporate Officer of Anthem Sports & Entertainment and President of IMPACT Wrestling. “We are thrilled to bring professional wrestling back to e.tv, where the sport has a long history and track record of success.”
“e.tv is proud to be the home of IMPACT Wrestling across sub-Saharan Africa. We received enormous traction from having aired wrestling on our channels a few years ago, and it is only befitting that we bring back content that highly resonates with our audience. We hope to build the IMPACT Wrestling brand on our multi-channel platforms for many years to come,” added Marlon Davids, MD, echannels.
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Zita Zimande is a sports news journalist from the University of Johannesburg. Besides being a sports fanatic, she loves to cook during her spare time.