Three years after launching the M-Net AMP and M-Net Edge channels in October 2014 M-Net and DStv are now ending VUZU AMP and replacing it from 29 January 2018 with 1Magic (DStv 103).
Like VUZU AMP, 1Magic will only be available for DStv Premium subscribers.
For now, M-Net says that the lower-tiered VUZU channel on DStv channel 116 will remain. The broadcaster added that the change from VUZU AMP to 1Magic is to align all the channel names to the “Magic” moniker.
“For now VUZU on 116 will remain as a channel as we will communicate should there be any changes to that channel.”
VUZU AMP has struggled to gain ratings traction the past three years and with the rebranding to 1Magic and a content programming shuffle, M-Net hopes to help lift the existing VUZU AMP ratings closer to that of the existing set of Mzansi Magic channels.
What will be broadcast on 1Magic:
1Magic will carry local drama series, telenovelas, reality shows, movies and international reality, drama and films.
The channel will broadcast series like The Fixer, How To Get Away with Murder, The Real Housewives, Power and later in 2018 the latest seasons of Ballers, Queen Sugar and Insecure.
In response to a media enquiry about the channel change, M-Net says 1Magic will be “introducing a bigger exclusive local content slate than what we currently have on VUZU AMP”.
“The name change was necessary for the brand to fit into the M-Net brand architecture where all our channels across the continent carry the name “magic”, for instance Zambei Magic, Africa Magic, Maisha Magic and Mzansi Magic”.
“The new name is memorable and not specific to any language group as we are appealing to a wide audience that has a viewing appetite for local and international content”.
M-Net says this will include firsts like a daily local telenovela to the channel:
On 29 January 2018 when VUZU AMP changes to 1Magic, it will launch a new local telenovela entitled, The River, with Sindi Dlathu, Hlomhla Dandala, Moshidi Motshegwa and Larona Moagi like SABC3’s Isidingo set in a mining community.
A new show starring Fezile Makhanya, Thembisa Mdoda and Renate Stuurman:
On 2 February 1Magic will start the new urban drama Unmarried, which unpacks themes of love, urban hustle and bustle, and the daily challenges faced by young urban couples in trying to juggle life and aspirations.
Unmarried stars Fezile Makhanya, Thembisa Mdoda and Renate Stuurman.
“In line with our vision to be the best African storytellers in the world, M-Net has identified a need to invest in more local entertainment for our viewers, in the premium segment. 1Magic will fill a viewing gap by combining new and exclusive local shows with international content,” says Nkateko Mabaso, M-Net general manager for South Africa.
Source: CityPress
