Modern traditional wear retailer, P&H boutique, have their garments featured in the latest Ariel TVC which is seen on model and TV presenter, Asanda Maku and her daughter Nia.
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Traditionally, washing brands have chosen to use plain “white” or “coloured” clothing in their adverts. Ariel Liquids choosing to use print material in their TVC is testament to the rise of modern traditional wear being worn in South Africa.
“It’s great to see a washing brand developing their products to be suitable for the cleaning of print wear. More and more people are choosing print wear for their everyday looks and not just for special occasions,” shares Hetty Boachie-Yiadom, co-founder of P&H boutique.
P&H boutique’s feature in the latest Ariel Liquids TVC comes off the back of being named the top performing business of Vusi Thembekwayo’s MyGrowthFund Top40 programme. P&H boutique were selected as 1 of 40 high-growth entrepreneurs to be mentored by MyGrowthFund under an 18-month incubator.
Watch the Ariel Liquids TVC below:
Image Courtesy: Supplied