Despite the challenges faced by many in 2020, the trajectory of Sho Madjozi’s career has been nothing short of a fairytale, penning a historic deal with Epic Records and in doing so, becoming the only African artist on their roster in America.
ALSO READ: Sho Madjozi Officially Signs to Epic Records
The release of her mixtape What A Life, finds Sho Madjozi fusing languages (Tsonga, English and Swahili) and genres (gqom, amapiano and hip hop) while paying homage to her Tsonga heritage in the process, taking another giant step in her international career.
A celebration of individuality in all of its glory, What A Life has allowed Sho Madjozi to introduce traditional music to a whole new mainstream market, especially with the notable track “Shahumba” featuring the legendary Tsonga singer and producer, Dr Thomas Chuake, in his first ever collaboration.
Sho Madjozi can’t stop and won’t stop until she fulfills her quest of global domination, all the while staying true to her colourful, cosmopolitan roots.
Ku tirha xisuti, boss. (Tsonga people please translate) 😂🙈 pic.twitter.com/tahOTJFGBS
— #WhatALife 🎉 (@ShoMadjozi) December 14, 2020
About Sho Madjozi
Sho Madjozi has come a long way from the two-room rondavel she called home as a child in South Africa. Since making her debut in 2017, she quietly emerged as a global force renowned for head-spinning wordplay, ear-perking Xitsonga lyrics, and eye-popping colorful fashion. Powered by bangers like “John Cena” [2.6 million Spotify streams] and “Huku” [1.6 million Spotify streams], she took home “Favorite African Star” at the Nickelodeon Kids Choice Awards, “Best New International Artist” at the BET Awards, “Entertainer of the Year” from Forbes, and more. This year, she was nominated once again for a BET Award in the category of “Best International Artist.”
— #WhatALife 🎉 (@ShoMadjozi) November 26, 2020
She graced the global covers of magazines such as Elle, Cosmopolitan, and Bona. Not to mention, she shared the stage with Beyoncé and Ed Sheeran at the 2019 Global Citizen Festival and joined forces with Diplo for a much talked-about Super Bowl party performance in the same year. Plus, she met actor and WWE legend John Cena during a viral moment on The Kelly Clarkson Show. In addition to widespread acclaim from Vogue, The FADER, Noisey, Billboard, BBC, OkayAfrica, and more, The New York Times praised how “She pays homage to her heritage while updating it for the moment, cutting across continents and genres.”
Now, she’s on her way to the forefront of popular culture worldwide on her own terms.
Image Courtesy: Supplied