Award winning, township-based South African company, Lemok Group, has announced that it will be launching its new Libra Smartphone. Pre-orders of the Libra phone are expected to begin on the 18th December 2019 and retail price for the new Libra Smartphone is R2 999 on the e-commerce website.
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The Libra by Lemok will compete with a wide range of budget entry-level phones such as Vivo’s Y11, Huawei’s Y5 lite and the Mara Z.
“I have always been fascinated with how South Africa and pretty most African countries have very little brands that we own. From cars all the way to electronics. We seem to be the haven for international brands yet we hardly produce anything that the international market can
use.
The Libra smartphone is my contribution to this epidemic; as the first smartphone brand launched by a South African township-based company & entrepreneur, this brand is challenging the narrative of what African entrepreneurs can do,” says Lebogang Mokubela, CEO of Lemok Group, a township-based company located in Soshanguve, north of Pretoria, South Africa.
Mokubela, who previously won the Young Entrepreneur of the Year at the Standard Bank Tshwane Business Awards, said the Libra by Lemok smarphone boasts an exclusive electric blue colour with an impressive 128GB of onboard memory, a 6-inch display, 2.6GHz Deco Core CPU, DUAL Sim, 4000mAh battery and a 10MP rear camera paired with a 8MP front-facing camera.
For every pre-order on lunch day, customers will get a free Libra Smart watch. For more information, visit Libra official website at www.librabylemok.co.za
Image Courtesy: Supplied
I don’t see how importing ready-made noodle phones from China changes any narrative