When the 2019 school year kicks off, 20 000 children across South Africa will receive a brand new pair of school shoes to better equip them for the school year ahead. This is all part of the #KrushGoodness project by Clover Krush – a brand synonymous with spreading goodness.
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Now in its second year, the #KrushGoodness project is calling upon South Africans to nominate schools whose children are most in need of school shoes. Nominations are now open and can be made by following the on-pack instructions on promotional Krush products. Krush will go through all nominations and by December 2018, 20 schools from provinces across SA will be selected. These schools will then be visited in the new year where 20 000 scholars will receive their brand new school shoes.
In 2018 upon launching the project, the brand set out to show that adding a little bit of goodness every day has the power to change the world for the better. If we start our day with one good deed, it has the power to transform someone’s day, leading to them adding a bit of goodness to someone else’s day, and so the goodness spreads, ultimately inspiring a world of goodness.
Miantha Roux, Marketing Manager: Beverages – Clover, notes that when it came time for the brand to commit to spreading goodness in 2019, choosing the school shoe drive again was without hesitation. “The first #KrushGoodness project was an incredible success. Not only did it help 10 000 scholars who were most in need of school shoes, but it opened our eyes to the immense need for school shoes by so many children in communities across SA. That said, we could not allow the project to be a once-off thing, we had to commit to spreading goodness in this way over the long term and so we have committed to a second year of the project where we intend on spreading the goodness even further, by now assisting 20 000 children with school shoes,” says Roux.
