MTV Shuga Down South is opening up the industry – auditions now open until 21 November 2022

MTV Shuga Down South

The MTV Staying Alive Foundation has announced a gripping third season of the multi-award-winning TV drama, MTV Shuga Down South. Public auditions extended to Monday 21st November 2022 for aspiring South African talent to join the ‘alumni’ of previous seasons Lupita Nyong’o, Thuso Mbedu, Malibongwe Mdwaba, Samkelisiwe Makhoba to name a few. The announcement, which … Read more

MTV Shuga Down South set to return in February 2019

MTV Shuga Down South

A partnership between Viacom International Media Networks (VIMN), MTV Staying Alive Foundation, Unitaid and the London School of Hygiene and tropical medicine has brought back season 2 of the much loved MTV Shuga Down South.

ALSO READ: MTV Shuga Down South Open Auditions 2018

sapositivenews.com has revealed that the cast of the new season sees the return of some of season 1 cast members such as Thuso Mbedu and Jemima Osunde of MTV Shuga Naija.

The first season aired in 2017 and season 2 is coming on February 12, 2019. “The movement was created out of a passionate and purpose driven vision”, said VIMN Africa’s Communications Director Fatima Beckham. “The 3 year partnership has been created to introduce and evaluate story-lines on HIV innovation including HIV self testing and preventative drugs into the award winning MTV drama series Shuga”, she added.

Alex Okosi, VIMN Africa Managing Director says MTV Shuga has been an incredible powerful movement. “What’s really powerful about Shuga is that it’s not just a drama series but was crafted to be something that would resonate with our young viewers who watch our channels. It has an amazing storyline and relatable characters dealing with tough issues that young people face but deals with it in a very authentic way”.

Read more

MTV Shuga launches three new campaigns

MTV Shuga south africa

MTV Shuga launches three new campaigns in South Africa and Cote D’ivoire, focusing on HIV Prevention and Self-Testing. 

ALSO READ: MTV Shuga Down South Open Auditions 2018

Unitaid, the MTV Staying Alive Foundation (MTV SAF) and the London School of Hygiene & Tropical Medicine today announced a three-year partnership to introduce and evaluate storylines on HIV innovation, including HIV self-testing and preventive drugs (PrEP) into the award-winning drama series MTV Shuga.

The programme is designed to help millions of young viewers in French- and English-speaking Africa protect themselves from HIV. This follows recent airing of MTV Shuga Season 6 “MTV Shuga Naija” on MTV Base (DStv channel 322) earlier this year.

The effort, unveiled during the 22nd International AIDS Conference, will span Southern Africa and Western francophone Africa and deliver three new TV series of MTV Shuga, together with a multi-media campaign that promotes sexual health. The enhanced programme will target hard-to-reach populations, particularly people 15 to 24 years old.

Read more