Clover Krush To Donate 20 000 School Shoes In 2019

Lalla Hirayama Clover Krush

When the 2019 school year kicks off, 20 000 children across South Africa will receive a brand new pair of school shoes to better equip them for the school year ahead. This is all part of the #KrushGoodness project by Clover Krush – a brand synonymous with spreading goodness.

ALSO READ: Clover Krush Spreading Goodness By Donating 10 000 School Shoes

Now in its second year, the #KrushGoodness project is calling upon South Africans to nominate schools whose children are most in need of school shoes. Nominations are now open and can be made by following the on-pack instructions on promotional Krush products. Krush will go through all nominations and by December 2018, 20 schools from provinces across SA will be selected. These schools will then be visited in the new year where 20 000 scholars will receive their brand new school shoes.

In 2018 upon launching the project, the brand set out to show that adding a little bit of goodness every day has the power to change the world for the better. If we start our day with one good deed, it has the power to transform someone’s day, leading to them adding a bit of goodness to someone else’s day, and so the goodness spreads, ultimately inspiring a world of goodness.

Lalla Hirayama

Miantha Roux, Marketing Manager: Beverages – Clover, notes that when it came time for the brand to commit to spreading goodness in 2019, choosing the school shoe drive again was without hesitation. “The first #KrushGoodness project was an incredible success. Not only did it help 10 000 scholars who were most in need of school shoes, but it opened our eyes to the immense need for school shoes by so many children in communities across SA. That said, we could not allow the project to be a once-off thing, we had to commit to spreading goodness in this way over the long term and so we have committed to a second year of the project where we intend on spreading the goodness even further, by now assisting 20 000 children with school shoes,” says Roux.

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Clover Krush spreading goodness by donating 10 000 school shoes

Unathi at SIYAWELA PRIMARY School for Clover Krush

Over the next few weeks, 10 000 scholars in communities across South Africa will receive a brand new pair of school shoes to better equip them for the school year ahead. This is all part of the #KrushGoodness campaign by Clover Krush – a brand synonymous with spreading goodness.

Nonhlanhla Hlatshwayo, Senior Brand Manager for Krush, notes that goodness has always been at the core of everything that Krush stands for – fromtheir brand promise to what is put in the product – and this evolved into something bigger to spread further goodness throughout communities in SA with this campaign.

“The effect of goodness – emotional and functional –no matter how big or small, can do wonders for people’s physical and mental well-being, even encouraging others to feel as good as they do. Krush is intrinsically good for you because it is a 100% pure fruit juice (packed with healthy fruits such as mango, apple and orange- and no other additives), and is enriched with vitamins A,C and E – adding further goodness. It thus makes sense to associate the brand with positivity and goodness which is so needed in our society that experiences so much negativity daily.

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Nina Hastie’s life story continues to touch and motivate many

Nina Hastie with Pearl Modiadie on Zaziwa

Multi-talented comedic personality, Nina Hastie, had the country in tears and glued to her every word last night when millions of viewers tuned in to her interview with Pearl Modiadie which aired on Zaziwa.

If you missed the Zaziwa episode last night, the conversation continues this afternoon at 2pm on Metro FM on The Great Escape with Amon Mokoena and Pearl Modiadie. Make sure to tune in and find out how Nina Hastie turned her life around to become a strong woman in the entertainment industry and in her personal life.

“I speak to women, and I want them to know that they are allowed to live. No matter what happened in their past. Look how making one decision changed my whole life,” shares Nina Hastie.

Known to make people laugh, many are unware of the life challenges that Nina Hastie has overcome to become the loved media personality she is today. Her motivational story keeps resonating with millions of people across the country which includes hilarious moments and a spirit of bouncing back.

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