Rapper, actress, poet and all-round creative Sho Madjozi has taken on a new role as the brand ambassador for TRACE Mobile, a new Mobile Virtual Network Operator (MVNO) in South Africa launched by TRACE.
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During a press conference held in Johannesburg on Wednesday, TRACE Mobile announced its plans to launch the brand’s engaging #NeverExpire campaign with Sho Madjozi at the helm, which seeks to pay homage to people, brands and places that have remained “timeless and fresh” in the hearts and minds of many people.
https://twitter.com/TRACEmobileSA/status/1011931017765117953
The #NeverExpire campaign encapsulates a unique product offer that finally gives South Africa an offering with data, exclusive content and lifestyle rewards that never expire.