The Durban Fashion Fair (DFF), which is a proudly eThekwini Municipality initiative developed to grow the fashion industry in the city, as well as create a platform for employment and entrepreneurship opportunities, is now celebrating 7 years on the fashion calendar!
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Each year, the Durban Fashion Fair open up their doors not only for potential designers, but for aspiring models as well. DFF hosts an open casting for potential models within the Greater Durban area who are not registered with a modelling agency in order to offer them a platform to wear the creations of the designers invited to showcase their work.
Thousands of hopefuls turn up over the two day process and the judges have to narrow it down after a rigorous selection takes place with just 10 male & 10 female potential models being selected. They are then put through an 8 week “model boot camp” where they receive instruction in all aspects of modelling, including techniques of walking the ramp alongside professional models, etiquette at photographic sessions, as well as how to keep fit and healthy – the focus being on functional training over the 8 weeks.