Multi-award winning songwriter and SAMA22 Best Pop Album winner, TRESOR, has written the soundtrack for the new Ford Everest car campaign which includes a TVC currently airing on all major TV channels, cinemas and online.
With the new Ford Everest TVC campaign, TRESOR has proven once again why he is an award winning songwriter. The soundtrack beautiful tells the story of an extraordinary journey and captures the viewer’s emotive senses through poignant lyrics and TRESOR’s signature African beats.
Watch the Ford Everest TVC online on YouTube here:
https://www.youtube.com/watch?v=WQXSgu_wHgk
“I am truly thrilled and honored to be given this glorious task of writing the soundtrack to the new epic Ford Everest campaign – A Journey Extraordinary. I had so much fun with the writing, composing and recording process of the music. I am really glad we managed to design the perfect sound matching this incredible and inspiring story. Many thanks to Vth Season for securing this and their outstanding work and the whole production crew for magnificently taking part in this major milestone,” shares TRESOR.
“We at Vth Season are exceptionally proud of the campaign. TRESOR created a truly African world class musical product. The collaboration with Ford has been months in the making for us, and TRESOR’s soundtrack to the Ford Everest TVC is just the beginning of a beautiful new relationship that we created for TRESOR with Ford. We can’t wait to share more on this collaboration very soon,” expresses Ninel Musson, Director at Vth Season.
The soundtrack to the Ford Everest car campaign is the third TVC soundtrack TRESOR has written this year. TRESOR provided the soundtracks to the Hunters Dry and Mugg ‘n Bean TVCs this year which were both very well received and had his signature sound which fans resonated with.
Make sure to follow TRESOR and @VthSeason on social media for behind the scenes of the making of the Ford Everest TVC soundtrack.
