The Google Helpful Content Update is a recent algorithm change that rewards websites that publish high-quality, people-first content. If your website has been negatively affected by this update, there are a few things you can do to recover. In this article, you will learn how to recover from the Google Helpful Content Update.
What Is Google Helpful Content Update?
The Google Helpful Content Update is a new algorithm update that was launched in August 2022. The goal of the update is to reward websites that produce high-quality content that is written for people, not for search engines.
Google has stated that the update will target “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” This includes content that is:
- Written to match a specific set of keywords
- Thin and uninformative
- Duplicative of other content on the web
- Created without expertise or authority on the topic
Google has also provided some tips for creating content that is likely to perform well in the Helpful Content Update:
- Focus on creating content that is helpful and informative for your target audience.
- Write about topics that you are passionate about and that you have expertise in.
- Make sure your content is well-researched and accurate.
- Avoid using keyword stuffing and other black hat SEO tactics.
- Get feedback on your content from other people before publishing it.
The Helpful Content Update is still rolling out, and it is not yet clear how much of an impact it will have on search results. However, it is clear that Google is placing a greater emphasis on high-quality content that is written for people.
If you are a website owner or content creator, it is important to make sure that your content is aligned with the Helpful Content Update. By following the tips above, you can create content that is more likely to rank well in search results and provide value to your target audience.
Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results. – Google says
How To Recover From The Google Helpful Content Update?
Here are some tips on how to recover from the Google Helpful Content Update:
-
Identify and remove unhelpful content. This includes content that is:
- Not informative or helpful to users
- Written primarily for search engines rather than humans
- Thin or duplicate
- Misleading or inaccurate
- Spammy or promotional
-
Improve the quality of your existing content. Make sure that your content is:
- Well-written and informative
- Relevant to your target audience
- Unique and original
- Comprehensive and covers all aspects of the topic
- Up-to-date and accurate
-
Create new content that is helpful and informative. Make sure that your new content is:
- Written for humans, not search engines
- Meets the needs of your target audience
- Provides value to users
-
Promote your high-quality content. Share your content on social media, email, and other platforms. You can also reach out to other websites and blogs in your industry and ask them to link to your content.
-
Be patient. It may take some time for your rankings to recover from the Helpful Content Update. However, if you consistently create and publish high-quality content, you will eventually see results.
Here are some additional tips for recovering from the Google Helpful Content Update:
- Focus on your audience. Always keep your target audience in mind when creating content. What are their needs and interests? What kind of information would they find helpful?
- Be original and informative. Your content should be unique and provide value to users. Avoid copying or rewriting content from other websites.
- Be transparent. If you are promoting products or services on your website, be transparent about your relationship with the companies involved.
- Be honest. Don’t make false or misleading claims in your content.
- Be consistent. Publish new content on a regular basis.
By following these tips, you can recover from the Google Helpful Content Update and improve your website’s ranking in search results. It is also important to note that there is no quick fix for recovering from the Helpful Content Update. It takes time and effort to create and publish high-quality content that is helpful to users. However, if you are committed to creating great content, you will eventually see results.
Image Courtesy: crowdcontent