Clover Krush

Lalla Hirayama Opens Up About Clover Krush’s Mission

When the 2019 school year kicks off, 20 000 children across South Africa will receive a brand new pair of school shoes to better equip them for the school year ahead. This is all part of the #KrushGoodness project by Clover Krush – a brand synonymous with spreading goodness.

ALSO READ: Clover Krush To Donate 20 000 School Shoes In 2019

Now in its second year, the #KrushGoodness project is calling upon South Africans to nominate schools whose children are most in need of school shoes. Nominations are now open and can be made by following the on-pack instructions on promotional Krush products. Krush will go through all nominations and by December 2018, 20 schools from provinces across SA will be selected. These schools will then be visited in the new year where 20 000 scholars will receive their brand new school shoes. Lalla Hirayama is one of the familiar faces who is involved with the project – now for the second year running.

Lalla Hirayama opens up about all things giving back and sharing goodness.

What drew you to participate in Clover Krush’s school shoe donation campaign?

I’m lucky to say that this is my second time being part of the Clover Krush Goodness Krew! It’s a real honour! In 2018 upon launching the project, Krush set out to show that adding a little bit of goodness every day has the power to change the world for the better. If we start our day with one good deed, it has the power to transform someone’s day, leading to them adding a bit of goodness to someone else’s day, and so the goodness spreads, ultimately inspiring a world of goodness.

They say ‘the heart that gives, gathers’ and to be honest this is one of the most fulfilling things I’ve been given the opportunity to do.

Lalla Hirayama Opens Up About Clover Krush

What, for you, is the biggest importance of helping our communities and children in particular?

Children are our most valuable resources.  They are not things to be moulded but people to be unfolded. Many of our children are victims of injustice and aren’t able to fight for what should already be theirs. Love, education, food, clothing, warmth and educational resources as well as health resources are not always readily available. These are our future leaders and work force, what will become of our country will ultimately rest on them.

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Clover Krush To Donate 20 000 School Shoes In 2019

Lalla Hirayama Clover Krush

When the 2019 school year kicks off, 20 000 children across South Africa will receive a brand new pair of school shoes to better equip them for the school year ahead. This is all part of the #KrushGoodness project by Clover Krush – a brand synonymous with spreading goodness.

ALSO READ: Clover Krush Spreading Goodness By Donating 10 000 School Shoes

Now in its second year, the #KrushGoodness project is calling upon South Africans to nominate schools whose children are most in need of school shoes. Nominations are now open and can be made by following the on-pack instructions on promotional Krush products. Krush will go through all nominations and by December 2018, 20 schools from provinces across SA will be selected. These schools will then be visited in the new year where 20 000 scholars will receive their brand new school shoes.

In 2018 upon launching the project, the brand set out to show that adding a little bit of goodness every day has the power to change the world for the better. If we start our day with one good deed, it has the power to transform someone’s day, leading to them adding a bit of goodness to someone else’s day, and so the goodness spreads, ultimately inspiring a world of goodness.

Lalla Hirayama

Miantha Roux, Marketing Manager: Beverages – Clover, notes that when it came time for the brand to commit to spreading goodness in 2019, choosing the school shoe drive again was without hesitation. “The first #KrushGoodness project was an incredible success. Not only did it help 10 000 scholars who were most in need of school shoes, but it opened our eyes to the immense need for school shoes by so many children in communities across SA. That said, we could not allow the project to be a once-off thing, we had to commit to spreading goodness in this way over the long term and so we have committed to a second year of the project where we intend on spreading the goodness even further, by now assisting 20 000 children with school shoes,” says Roux.

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Clover Krush spreading goodness by donating 10 000 school shoes

Unathi at SIYAWELA PRIMARY School for Clover Krush

Over the next few weeks, 10 000 scholars in communities across South Africa will receive a brand new pair of school shoes to better equip them for the school year ahead. This is all part of the #KrushGoodness campaign by Clover Krush – a brand synonymous with spreading goodness.

Nonhlanhla Hlatshwayo, Senior Brand Manager for Krush, notes that goodness has always been at the core of everything that Krush stands for – fromtheir brand promise to what is put in the product – and this evolved into something bigger to spread further goodness throughout communities in SA with this campaign.

“The effect of goodness – emotional and functional –no matter how big or small, can do wonders for people’s physical and mental well-being, even encouraging others to feel as good as they do. Krush is intrinsically good for you because it is a 100% pure fruit juice (packed with healthy fruits such as mango, apple and orange- and no other additives), and is enriched with vitamins A,C and E – adding further goodness. It thus makes sense to associate the brand with positivity and goodness which is so needed in our society that experiences so much negativity daily.

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Thembisa Mdoda, Proverb And Lira Donate School Shoes To Thousands Of Kids Around Gauteng

Thembisa Mdoda, Proverb And Lira Donate School Shoes around Gauteng

Over the past week, Thembisa Mdoda, Proverb And Lira visited schools in and around Alexandra and Soweto as part of the #KrushGoodness campaign by Clover Krush – a brand synonymous with spreading goodness. The aim of the campaign is to equip over 10 000 underprivileged children across the country with brand new school shoes begins as the new school year begins.

The brand, together with the SA Department of Education, conducted research to identify 12 schools across Gauteng, Limpopo, Mpumalanga, KwaZulu Natal and the Western Cape with children who are in desperate need of school shoes.

Over the next few weeks, the 10 000 pairs of school shoes will be distributed to 12 schools that the brand has identified throughout the five provinces. The shoe partner for the campaign is Smart Steps by Novita Shoes. In addition to being Proudly South African, Smart Steps are strong, reliable, tough and comfortable – the ideal shoe for young learners.

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