How regulated industries are getting results from digital marketing

digital marketing

Consumers are changing—they have less time, aren’t brand loyal, are more socially and environmentally conscious, and prefer experiences over products. According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options. ALSO READ: Six practical tips for young entrepreneurs setting out to build a business Marketing professionals … Read more

What brands should know about image and video SEO

video SEO

For many Internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on Google. After a search query, search engines return the best possible search results. For brands to achieve maximum online visibility of their products and services, they need to optimise their website … Read more