Following its local launch one month ago, global music streaming service Spotify has revealed some insights into South African music fans’ musical tastes.
Canadian rapper Drake has come out tops with South African music fans on Spotify since launch, taking the top spot as the most streamed artist AND the most streamed track, with his smash hit God’s Plan.
However, Spotify can reveal that South African musical tastes can vary by city. Drake was narrowly beaten by South Africa-based Nigerian hip hop rapper Mckay who was ranked as the top artist streamed over the period among Capetonian fans, while rapper XXXTENTACION was the most streamed artist in Port Elizabeth.
The local artists currently getting the most Spotify ‘air time’ from South African audiences include; Jeremy Loops, followed by Mckay, Shekhinah, Goldfish, DJ Maphorisa, NastyC, Fokofpolisiekar, AKA, Snotkop and Cassper Nyovest.
Jeremy Loops’ hit single Waves from his latest album release Critical as Water made it to the top of the list as the most streamed local track to date. Waves has already been streamed over a million times by Spotify users globally, good news as he kicks off his World Tour this week. Kwesta’s Spirit, Shekhinahs’ Suited and Mckay’s Flexing, Way Too Many and Save Us from his WAY TOO Many album, also made it to the top 100 tracks most streamed by local audiences over the period.