P&H Boutique have just launched their Basadi collection in collaboration with Inkaturah jewellery.
The Basadi collection is bespoke handmade jewellery made by women for women that will be exclusively retailed at P&H Boutique stores across the country. Basadi meaning “women” is a fitting name for the collection as the collection was made with the aim of celebrating strong women.
“The synergy with Inkaturah came naturally. We were drawn to the beauty and aesthetic of Inkaturah jewellery pieces and felt that it could lead to a collaboration,” shares Hetty Boachie-Yiadom, co-founder of P&H Boutique.
Hetty further shares: “When we first started our business we struggled to gain access to proper retail markets. Now that our business has grown, we are now in position to uplift others. With the Basadi collection, P&H Boutique is providing access to market through its retail stores and distribution.”