You’ve probably heard of SEO, or Search Engine Optimisation, in this day and age of digital marketing. But have you ever pondered what it is and how it may benefit your business?
Simply said, SEO activities are aimed at bringing as much traffic to a website as possible by ranking it higher in search engine result pages (SERPs). In other words, when consumers search for a certain topic (also known as a keyword), an SEO-optimized website is more likely to appear near the top of the results.
In this post, we will look in depth at one type of SEO endeavour – local SEO for small businesses – and how it might benefit you. Continue reading to learn more!
Understanding local SEO
Local SEO, often known as Map SEO, is a relatively new type of SEO that has gained traction in recent years. It optimises your Google My Business (GMB) profile by using links and keywords.
Maps are used by 30% to 40% of clients to find local businesses in their neighbourhood. Optimisation from SEO companies in South Africa enables your small business to get high map presence and capitalise on this potential.
The benefits of using local SEO for your business
Now, let’s look at some of the most important advantages of optimising local SEO for your small business.
1. You brand will reach more potential customers
SEO is fundamentally about marketing your company. As a result, the most significant advantage of doing SEO well is gaining more consumers.
The primary purpose of SEO is to boost your company’s rating in search results. This attracts more visitors to your online business profile, who can then be turned into clients.
2. You’ll be able to connect with customers that are already searching for your product
People are almost certainly looking for the product or service that you provide. Local SEO assists you in connecting with these suitable customers who are in the discovery stage.
When done correctly, SEO raises your website’s rating and places your company in front of the proper clients, resulting in increased sales.
3. You’ll increase traffic to your website
SEO is largely concerned with increasing traffic to your online presence or website. While not all traffic will result in purchases, it is reasonable to say that the more the merrier.
More people viewing your website implies more chances of selling your product and services. Additionally, increasing traffic organically spreads the word about your business.
4. You’ll be able to target the right customers
Because SEO uses relevant keywords to sell your business, it increases the likelihood of reaching your target audience.
This essentially implies that consumers looking for a specific product or service will come across your company and be routed to your website or online marketplace.
5. You’ll have better conversion rates
Local SEO for small businesses is critical to increasing conversion rates. This is mostly due to the fact that SEO attracts relevant visitors that is already interested in your goods. As a result, the chance for sales grows, resulting in a higher conversion rate.
Image Courtesy: Supplied