Howard Feldman Book Review – Establishing the ground rules of optimism

Keynote speaker, business strategist, social and political commentator and 3rd time author, Howard Feldman, has recently published his third book titled “Smile, Dammit!”

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Howard Feldman is one of South Africa’s leading entrepreneurs. His experience is global and extensive, spanning more than 20 years of working as a business strategist, keynote speaker, published author, both locally and globally, social and political commentator, morning drive show host and philanthropist.

Smile, Dammit, which is about harnessing the immense superpower of positivity, indicates that the road of life isn’t always happy. It has potholes and bad drivers and broken robots. Being happy isn’t about beaming with positivity as you navigate these challenges, it’s about recognising that there are things you can change, things you cannot, and that you can be an optimist amidst it all.

Most people want to be optimists. Few people enjoy feeling negative and bleak. The problem is that it is far easier to say that you want a positive outlook than it is to actually achieve one. Yes, social media’s roadside is covered with the litter of wellbeing slogans and profound insights and the nuggets of wisdom required to live a conscious life. But life isn’t lived through a social media feed. It is lived through laundry, tax returns, chewing gum on a shoe, being cut in front of on the road and admin. It sounds fabulous to say that you should live each day as if it is the last but realistically, few people would choose to spend their last day on Earth sorting out invoicing with Debbie in accounts. Even Debbie.

There is also no such thing as a natural optimist. Someone who blithely skips through life’s hurdles as if they are nothing more than a minor inconvenience. Like anyone, they have to work at being positive. It’s a craft that requires resilience, focus and commitment. Anyone can bulletproof their outlook and find an alternative pathway to gloomy realism. Read more about the simple steps to laying the foundation of an optimistic outlook in Smile, Dammit! a book about optimism and hope.

You can get this book by visiting howardfeldman.co.za. Howard’s book is also available in all leading book stores across the county including Exclusive Books and Bargain Books. It is also available on Amazon and Take-a-lot.

‘This is a book about optimism and hope. It is about spring and new beginnings, and about endings that are happy – even if sometimes, along the way, the journey is not. It is about learning the critical skill of holding a mirror up close and loving what you see – and changing that which you don’t.’

Image Courtesy: twitter.com/HowardFeldman

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