Over the next few weeks, 10 000 scholars in communities across South Africa will receive a brand new pair of school shoes to better equip them for the school year ahead. This is all part of the #KrushGoodness campaign by Clover Krush – a brand synonymous with spreading goodness.
Nonhlanhla Hlatshwayo, Senior Brand Manager for Krush, notes that goodness has always been at the core of everything that Krush stands for – fromtheir brand promise to what is put in the product – and this evolved into something bigger to spread further goodness throughout communities in SA with this campaign.
“The effect of goodness – emotional and functional –no matter how big or small, can do wonders for people’s physical and mental well-being, even encouraging others to feel as good as they do. Krush is intrinsically good for you because it is a 100% pure fruit juice (packed with healthy fruits such as mango, apple and orange- and no other additives), and is enriched with vitamins A,C and E – adding further goodness. It thus makes sense to associate the brand with positivity and goodness which is so needed in our society that experiences so much negativity daily.
