MTV

Eternal Africa inks publishing deal with Universal Music Publishing

Eternal Africa

Vth Season’s producer and artist, Eternal Africa, has officially signed a publishing deal with Universal Music Publishing.

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Eternal Africa’s publishing deal comes ahead of what is expected to be a great music season for the talented producer and recording artist.

“Having a major label partner with Eternal Africa is testament to his talent and work. Eternal Africa has produced some of the biggest songs on rotation on radio right now and it’s just the tip of the iceberg of what the continent can expect from him in the near future,” shares Raphael Benza of Vth Season.

“It has been a while since we had a producer like Eternal Africa who can marry sounds so naturally from Naija to Gqom and traditional SA Pop. You can hear that here is an exceptional talent whose sound is so well crafted and clean and importantly so highly original,” expresses Ryan Hill, MD of Universal Music Publishing SA.

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MTV Shuga launches three new campaigns

MTV Shuga south africa

MTV Shuga launches three new campaigns in South Africa and Cote D’ivoire, focusing on HIV Prevention and Self-Testing. 

ALSO READ: MTV Shuga Down South Open Auditions 2018

Unitaid, the MTV Staying Alive Foundation (MTV SAF) and the London School of Hygiene & Tropical Medicine today announced a three-year partnership to introduce and evaluate storylines on HIV innovation, including HIV self-testing and preventive drugs (PrEP) into the award-winning drama series MTV Shuga.

The programme is designed to help millions of young viewers in French- and English-speaking Africa protect themselves from HIV. This follows recent airing of MTV Shuga Season 6 “MTV Shuga Naija” on MTV Base (DStv channel 322) earlier this year.

The effort, unveiled during the 22nd International AIDS Conference, will span Southern Africa and Western francophone Africa and deliver three new TV series of MTV Shuga, together with a multi-media campaign that promotes sexual health. The enhanced programme will target hard-to-reach populations, particularly people 15 to 24 years old.

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