PUMA’s women’s range for the season, En Pointe, drops in new colourways and exciting new styles this month. Inspired by freedom of movement and the art of ballet, this range is worn by global superstar Selena Gomez and, on the local front, TV celebrity and PUMA ambassador Nomzamo Mbatha.
PUMA has built the En Pointe collection for confident women to compliment all aspects of the hustler lifestyle; and because looking good, feels good, the collection offers a variety of stylish pieces to play with. As a follow on from the first drop in January, which featured ever coveted millennial pink and an array of soft pastels, drop 2 of En Pointe is hitting stores this March, featuring soft colours in white and rock ridge grey colourways.
As the ultimate fashion icon, Selena Gomez is theideal representation of the line – her flexible style takesher from the gym to the red carpet and to all corners ofthe globe and her fearlessness is reflected onto thecollection with bold, statement pieces that commandattention. Never boring, never the same and always onpoint.
PUMA ambassador, actress, singer and producer Selena Gomez said: “I feel confident. I feel empowered. I feel in control. I am brave. Yes, I might not be perfect, but I’m always ME. No masks, not filters, just Selena Gomez.”