The importance of being present on Twitch

Twitch is already one of the most popular live streaming services on the internet. It has become popular among the gaming consumer community and attracts a large number of viewers and potential buyers on a daily basis in South Africa and across the world.

Currently, not being up to date on the latest trends in digital marketing means playing at a disadvantage compared to your competitors. Published reports have shown that live video broadcasts, also known in the industry as streaming, are a high priority for 56% of brands. This factor is enhanced by the fact that 40% of consumers demand more live videos from their favorite companies.

If your target audience is a regular consumer of streamers or content on this type of channel, the recommendation is to include it in your marketing strategy. In the words of the Twitch platform itself, a high percentage of viewers interact with broadcasts on a daily basis.

Although Instagram is the current benchmark for influencer marketing, Twitch has hosted thousands of these characters who broadcast live for their fervent followers. Related to this, understanding marketing on Twitch is essential for brands to have a more comprehensive understanding of what younger people are doing right now.

Strategies that brands can follow on Twitch

Fortunately for your company, there are still many possibilities and ways to explore due to how incipient this platform is. Still, it’s not too late to start experimenting with its features and discover how it can serve your interests.

Here are some paths you can take for your Twitch marketing plan:

Digital events

It is not crazy to say that Twitch is the evolution of traditional television. Today, if you take a walk through the thousands of channels it houses, you can find everything from concerts, award ceremonies and product reviews to dating programs.

In fact, there are not a few brands and institutions that have made the leap from YouTube to Twitch to promote something live. Times and new audiences rule.

Interviews, gatherings and round tables

They are simple formats that do not require much in terms of production and can attract a lot of viewers to your channel. One of the most emblematic cases is that of the 80-year-old American politician, Bernie Sanders, who during his campaign for senator opened his own channel aimed at conducting interviews with personalities from the world of politics and culture.

Collaborations with influencers

For brands on Twitch, sponsored live streams with high profile influencers is a great idea to showcase products to new viewers who, in turn, may be potential customers. Just like on Instagram, this initiative can be very beneficial to capture younger segments.

Classes or demo sessions

During home confinement, countless people became fond of virtual classes. Pilates, yoga, cooking, among others. Why not take advantage of that space to promote an item or service of your brand?

Don’t be afraid: if your product revolves around something that can be taught to the audience, it is convenient to think that it can be broadcast. Any strategy is good to create interaction with the community and improve engagement.

Advertising on Twitch

Many users buy because they belong to a specific community. In addition, the possibility of connecting with like-minded people is a highly valued factor by users who contemplate products offered during broadcasts.

You have two possibilities to get your image and services to people through advertising investment:

Twitch Ads

Twitch Ads are related to the interests of the audience. Video ads stand out, which give the option to integrate advertising into live broadcasts on any device you want. There are also specific alternatives for phones and computers.

You can also include display ads, which show videos or banners that can be placed in different locations on the platform, such as the channel guide or games.