Retroviral adds Gumtree South Africa and Lil-Lets South Africa

Retroviral adds Gumtree and Lil-Lets to its challenger brand portfolio

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Digital-led, creative agency, Retroviral has added both Gumtree South Africa and Lil-Lets South Africa to its challenger brand portfolio, which will lead to a 50% increase in agency billings YOY’. The PR agencies for Lil-Lets and Gumtree were TBWA\Hunt Lascaris and Ogilvy Cape Town, respectively.

ALSO READ: What is Gumtree South Africa and how does it work?

Co-founder of Retroviral, Mike Sharman said: “Cyclically it’s becoming a trend for us to excel during traditional Olympic years. In 2016 we were appointed integrated agency for both Russell Hobbs and RocoMamas, which altered the trajectory for our boutique agency. We were able to flex our TTL muscles and prove to ourselves and the market that we could produce groundbreaking, globally celebrated work, regardless of medium.”

“We initially asked Retroviral to present a digital and social media solution for us. The agency has impressed us with its work on our sister brands – Blue Ribbon and BB Bread – and when Kathryn McConnachie (creative director) and Mike Sharman presented the breadth of creds to us, we were blown away.” – Keryn Brien, marketing manager at Lil-Lets South Africa says.

“What really stood out for us was Retroviral’s instant passion and enthusiasm for the brand. After a brief introduction, they delivered a pitch that I would have expected from an agency that had worked on the account for years. Having been briefed before lockdown, they adjusted their work to reflect the new normal, with a digital-first approach, humour and the entrepreneurial spirit that embodies Gumtree. We look forward to a long working relationship with our new agency. Watch this space!” – said Estell Nagel, brand marketing manager at Gumtree

Retroviral will offer a number of services to both brands, including but not limited to ATL, digital, social, BTL and public relations.

The Retroviral client list includes Russell Hobbs, RocoMamas, Liberty (internal and human ccommunications), Blue Ribbon and BB Bread (social media), Easy Waves (social media), various Martin & Martin brands, Mr Orange, and now and Gumtree SA and Lil-Lets SA.

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