MultiChoice Group’s agency partners have won an outstanding number of gold and silver accolades across several categories at the PROMAX Africa Awards held in Johannesburg on Thursday evening.
ALSO READ: MultiChoice Launches Dedicated 24/7 Moonbug Kids Channel For DStv Africa
The group continued its long-running and impressive winning streak with 22 gold wins, including Best Sports Campaign, Best Brand Promotion for a Group of Channels, and Best Use of Humour in Promotion. MultiChoice also walked away with 26 silver accolades, including Best Social Media Campaign for a Programme, and Best Documentary or Factual Entertainment Promo.
Zintle Botha, Executive Head of Marketing at MultiChoice South Africa, says: “We are pleased to have walked away with an incredible number of accolades this year. It is testament to our dedication in working with the best and most creative talent in marketing across the continent. Our creative partners continue to deliver high quality and top tier work, and to see it acknowledged by our industry peers affirms that our content continues to communicate clear, clever, and relatable messages that resonate with our audiences.”
MultiChoice agency partners received gold rankings for:
- Best Image Promo (Television or Streaming Platform) for SuperSport – Get Your Head in the Game
- Best News & Current Affairs Promo for kykNET – Truth Matters, So Does the News
- Best Entertainment Promo for SuperSport – Get Your Head in the Game
- Best Children’s Promo for Island Adventures – A Monster of an Adventure
- Best Sports Promo for SuperSport – Birmingham Commonwealth Games 2022
- Best Sports Campaign for Define Your Great Women in Sports
- Best Special Event Promo for SuperSport – Birmingham Commonwealth Games 2022
- Best Use of Humour in Promotion for DStv Blue Button Cris
- Something for Nothing for SuperSport – 10 Days of Glory
- Best Voiceover Performance for Tumisho Masha – Multichoice Story TVC
- Best Copy/ Scriptwriting for MultiChoice Talent Factory – More Than Words
- Best Directing for SuperSport – Get Your Head in the Game
- Best Social Media Campaign for a Channel, Platform or Programme for DStv BoxOffice – Every Day Is Halloween
- Best Brand Promotion for Group of Channels for Live Your Stories
- National Geographic Best Public Service Announcement/ Community Spot for MultiChoice Talent Factory – More Than Words
- Best Radio Promotion for Sex in Afrikaans – A Showmax Original
- Best Promotion for a Streaming Service for DStv and Disney+ – We Have a new Plus One
- Best Branding Design for kykNET Silwerskerm – Carving Light
- Best Original Logo Design for kykNET Silwerskerm
- Best Use of Design in Video for Cup of Great British Telly
- Best Visual FX & Compositing for SuperSport – Get Your Head in the Game
- Marketing Team of the Year for Showmax
As Africa’s most loved storyteller, MultiChoice continues to keep subscribers engaged through investment in local productions, compelling general entertainment, and the best of local and international sport.
“We intend to continue producing campaigns and promos that resonate with our discerning and diverse customers, and we congratulate all of our marketing partners on their wins,” concludes Botha.
The PROMAX Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. Across 11 regional and global competitions, the PROMAX Awards honour the teams that turn viewers into fans, create value, and build the biggest brands in entertainment.
Image Courtesy: Supplied