Gumtree Durban is not different from the official Gumtree South Africa site. Gumtree Durban is basically targeting people who stay in Durban, KwaZulu-Natal, South Africa. In this article, you will learn more about Gumtree in Durban.
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What is Gumtree Durban?
Gumtree Durban, also known as local PPC, refers to the practice of Gumtree delivering different content or advertisements to consumers based in Durban, KwaZulu-Natal. With geo-targeting, it’s easier for people who stay in Durban to easily find content specifically created for them.
According to research in South Africa, Gumtree Durban is one of the most searched keywords in South Africa.
Does Gumtree Durban Work in South Africa?
This practice works because it makes sure the ads are only seen by users in Durban. This is good because the site can target areas where they need more customers.
Based on our experiment, we discovered that many people who are looking for jobs in their surrounding areas search for Gumtree Durban Jobs, for those who want to buy cars, they search for Gumtree Durban Cars and it works for them. They can easily find what they are looking for because of geo-targeting.
People can also visit the main website and look for content under the Gumtree Durban category without having to search on Google.
Is Gumtree in Durban Beneficial to Advertisers?
We’ve discovered that this technique works for advertisers who want to target a specific type of group in Durban. They can easily find customers by advertising on Gumtree in South Africa.
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